Behind the Braves - Season 5

Client

Atlanta Braves

Description

Behind the Braves is an episodic documentary series produced for the Atlanta Braves, now in its fifth season. Designed primarily for YouTube, the series delivers cinematic, inside-access storytelling that brings fans deeper into the team, players, and organization. Each episode is precisely structured at 22 minutes, allowing the series to function both as a digital-first release and as broadcast-ready programming for Braves affiliate networks, with additional short-form content distributed across social platforms.

  1. Structure: Develop a repeatable episodic format built for both digital and broadcast distribution.
  2. Immerse: Bring fans inside the organization through cinematic, long-form storytelling.
  3. Sustain: Build a scalable content property that performs consistently across seasons and platforms.
Visual journey

Outcome

Across five seasons, Behind the Braves has evolved into a flagship storytelling property for the organization, consistently performing across digital, broadcast, and social channels. Its disciplined format and documentary approach have enabled seamless distribution beyond YouTube, while shorter cutdowns extend reach and engagement across platforms. The series is regarded by Braves ownership as a major success, reinforcing the value of long-form, narrative-driven content as a core pillar of the team’s media strategy.

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